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Press Kit

Company History

Pittsburgh-based startup Switcheroo was founded in 2015 by Mike Neilson. Mike had been working on the idea in his spare time until the fall of 2015, when he was accepted into one of the top hardware accelerator programs in the country, AlphaLab Gear. At that point, Mike focused full-time on developing Switcheroo, working with electrical engineers, mechanical engineers, and industrial designers to transform his product vision into a reality. In addition to investor seed funding, Switcheroo launched a Kickstarter campaign in 2017 to raise the funds needed to bring the novel product to market. Today, Switcheroo can be found in homes all across the US and Canada, and is a featured product on Amazon Launchpad.

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About the Product

Switcheroo solves a common household problem in which a wall switch turns on an outlet somewhere in the room, but not the outlet that the homeowner prefers it to activate. Switcheroo allows the user to easily change which outlets are controlled by existing switches, or to control a group of outlets with a single switch, without the need for Wifi or smartphone apps, and without having to re-run any wiring.

Company Links

Twitter: https://twitter.com/Switcheroo

Facebook: https://www.facebook.com/SwitcherooLLC

Instagram: https://www.instagram.com/getswitcheroo/

Kickstarter Campaign: https://www.kickstarter.com/projects/neilson/switcheroo-lighting-made-easy

Press Releases

Kickstarter Campaign Launch: http://www.prweb.com/releases/Switcheroo/Kickstarter/prweb13971782.htm

Kickstarter Goal Hit: http://www.prweb.com/releases/2017/01/prweb13986792.htm

Switcheroo in the News

ReviewGeek.com | Switcheroo Review: A Simple Lighting Solution for Switched Outlets (January 30, 2019)

Pittsburgh Business Times | How Pittsburgh companies are helping to create smart homes (October 16, 2018)

Pittsburgh Trib Live | This Pittsburgh-born device turns on all your lamps with 1 switch, no Alexa needed (April 25, 2018)